Privacy Policy
Fairy Wren Embroidery Last updated: 23 June 2026
Who we are
This website is operated by Fairy Wren Embroidery ("we", "us", "our"), a sole trader business based in Amesbury, Wiltshire, UK. For the purposes of UK data protection law, Fairy Wren Embroidery is the data controller of the personal information described in this policy.
If you have any questions about this policy or how we handle your information, you can contact us at:
Email: fairywrenembroidery@gmail.com
This policy applies to fairywrenembroidery.com and to our linked online shop.
What this policy covers
This policy explains what personal information we collect, why we collect it, how we use it, who we share it with, and what rights you have over it. We aim to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and to apply fair and reasonable practices for visitors anywhere in the world. We do not currently sell goods to customers in the EU.
Personal data we collect
Information you give us directly
When you place an order, book a class, sign up to our mailing list, or contact us, we may collect:
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Name
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Billing and shipping address
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Email address
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Phone number
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Payment information (processed securely by our payment provider — we do not store full card details ourselves)
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Any other information you choose to share with us, for example in a message or enquiry
Information collected automatically
When you visit our website, we automatically collect some technical information, including:
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IP address and approximate location
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Browser type and device information
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Pages viewed and how you interact with the site
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Referring website or search terms
We collect this through cookies and similar technologies (see the Cookies section below).
Why we use your information, and our legal basis
Who we share your information with
We share personal information with a small number of trusted service providers who help us run our business. They are only permitted to use your information to provide their service to us, and not for their own purposes.
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SumUp — to process payments and power our online store
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Google Analytics — to understand how visitors use our site. You can read Google's privacy policy at https://policies.google.com/privacy and opt out of Google Analytics tracking at https://tools.google.com/dlpage/gaoptout
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Wix — our website and email marketing platform host
If we begin using advertising tools such as Meta/Instagram ads pixels in the future, we will update this policy and, where required, ask for your consent via our cookie banner before any such technology is active.
We may also share information where required by law, to respond to a legal request, or to protect our rights, property, or safety, or that of others.
We do not sell your personal information to third parties.
International transfers
Some of our service providers (such as Google and Wix) may process data on servers located outside the UK, including in the United States. Where this happens, we rely on the provider's own compliance mechanisms — such as Standard Contractual Clauses or equivalent safeguards — to ensure your information continues to receive an appropriate level of protection.
We do not currently sell goods or market directly to customers in the EU, and this policy is written with the UK as our primary jurisdiction. If this changes, we will update this policy to address EU GDPR requirements specifically.
Cookies
Our site uses cookies and similar technologies to help it function and to understand how visitors use it.
Types of cookies we use:
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Necessary cookies — required for the site to work properly (e.g. shopping cart, security). These cannot be switched off.
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Performance/analytics cookies — help us understand site traffic and usage via Google Analytics. These collect aggregated, anonymous statistics.
You can manage or withdraw your cookie consent at any time using the "Cookie Settings" link on our website, or by adjusting your browser settings. Disabling cookies may affect how parts of the site function.
Data retention
We keep personal information only for as long as necessary for the purposes it was collected:
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Order and customer records: retained for 6 years to meet UK tax and accounting obligations
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Mailing list data: retained until you unsubscribe or ask us to delete it
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Enquiry/contact messages: retained for up to 2 years unless a longer period is needed to resolve an ongoing matter
After these periods, we securely delete or anonymise your information.
Children's privacy
Our website and shop are intended for adults. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.
Your rights
Under UK data protection law, you have the right to:
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Be informed about how your data is used (this policy)
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Access the personal data we hold about you
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Have inaccurate data corrected
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Have your data deleted in certain circumstances
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Restrict or object to certain processing
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Data portability (receive your data in a portable format)
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Withdraw consent at any time, where processing is based on consent (e.g. marketing emails)
To exercise any of these rights, contact us at emma@fairywrenembroidery.com. We will respond within one month, as required by law.
Complaints
If you have a concern about how we handle your personal information, please contact us first at fairywrenembroidery@gmail.com so we can try to resolve it.
You also have the right to lodge a complaint with the UK's data protection regulator:
Information Commissioner's Office (ICO) Website: https://ico.org.uk Telephone: 0303 123 1113
Changes to this policy
We may update this policy from time to time to reflect changes in our practices, our tools and service providers, or for legal reasons. The "last updated" date at the top of this page will always show the current version.
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